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June 24th, 2026 | Katherine McDonald

Celebrating Father's Day at the 31st Rodeo Drive Concours d'Elegance

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A Father's Day tradition in Beverly Hills, the Rodeo Drive Concours d'Elegance brought together enthusiasts, collectors, and our latest Ferrari models.

Katherine McDonald
June 24th, 2026

Ferrari Beverly Hills joined collectors and enthusiast on Father's Day for the 31st Rodeo Drive Concours d'Elegance, one of Southern California's most anticipated automotive gatherings. Set against the iconic backdrop of Beverly Hills, the annual event once again celebrated automotive excellence in the heart of one of the world's premier luxury destinations.

At our display, guests had the opportunity to experience the Ferrari 12Cilindri alongside the SF90 XX Spider, showcasing two distinct expressions of Ferrari performance. From the naturally aspirated V12 grand touring experience of the 12Cilindri to the uncompromising innovation of the SF90 XX Spider, the pair reflected Ferrari's continued pursuit of performance, technology, and driving excitement.

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